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Analyst, Customer Value Management 270 views

MTN Nigeria needs Analyst, Customer Value Management.

Job Description

  • Assist In The Development, Implementation And Measurement Of Various “Below The Line” Campaign Programmes That Focus On Customer Retention And Customer Life-Cycle Management.
  • Leverage The Outbound And Inbound Channels For Campaign Execution Aimed At Reducing Churn And Increasing Customers’ Spend.
  • Develop And Execute Micro-Segmented Marketing Campaigns To Generate Incremental Revenue And Reduce Dormancy On The Network
  • Identify Opportunities Within The Base For Revenue Optimization And Campaign Management With The Aim Of Developing Relevant Programmes To Address These Opportunities
  • Monitor And Track Campaign Performance Over Campaign Lifecycle And Ensure Right Decisions Are Taken Regarding Continuing Or Discontinuing Campaigns
  • Design And Execute Pilot Campaigns To Determine Best Approach To Campaign Deployment, Offer Development And Campaign Scripting Before Scale-Up
  • Utilize Both Inbound And Outbound Campaign Management Platforms For The Purpose Of Campaign Execution, Deployment And Evaluation
  • Ensure No Revenue Dilution As A Result Of Campaign Activities
  • Provide Support To Campaign Segmentation Analyst As Required.
  • Responsible For Developing And Executing Below The Line Campaigns With The Aim Of Generating Incremental Revenue And Reducing Churn On The Network
  • Manage The Implementation, Tracking And Measurement Of Marketing Campaigns
  • Write, Edit And Proofread Campaign Scripts To Ensure The Best And Effective Marketing Communication Is Achieved To Drive Campaign Uptake And Improved Campaign Success Rate
  • Regularly Monitor And Measure ROI Of Campaigns And Take Key Decisions Regarding Continuity Or Modification Of Campaigns.
  • Collect And Use Data To Inform New Campaigns And The Evaluation Of Existing Campaigns
  • Analyse Outbound And Inbound Campaign Results And Propose Recommendations To The Business Based On Campaign Performance And Evaluation
  • Execution Of Overall Customer Base Strategy To Include But Not Limited To Acquisition Quality, Welcome Engagement Campaign, Upgrade And Cross Sell Strategy, Base Migrations And Retention Strategy
  • Analysis Of The Customer Base To Identify Segments That Have Revenue Upliftment Opportunity Or Who Are A Churn Risk That Require An Intervention
  • Take Ownership Of The Go To Market Process, Ensuring All Processes And Customer Journeys Are Designed And Followed
  • Design Monthly Campaign Calendar And Campaign Plan For Execution Ensuring Timelines Are Met And Targeting Is In Line With Strategy
  • Perform Customer Lifecycle Management Activities That Translate Into Elongated Customer Life Cycle.
  • Demonstrate Broad Understanding Of Big Data End-To-End Ecosystem And Dependencies To Identify Trends In Customer Dynamics
  • Interface With Segment Managers To Understand Their Campaign Needs In Supporting Product Development And Performance Throughout Their Product Lifecycle
  • Liaise With Vendors Responsible For Managing Systems/Tools/Capabilities Within CVM For Campaign Management And Analytical Needs
  • Contribute And Participate In Campaign Idea Generation Meetings And Cross Functional Customer Lifecycle Management Meeting As Required.
  • Continuously Seek Self-Professional Development To Sharpen Skills And Capabilities In A Versatile And Evolving Digital Landscape.
  • Foster Active Collaboration And Relationships With Employees Across All Levels And Divisions In Line With MTN’s VB And Values.

Job Condition

  • Normal MTNN Working Conditions
  • May Be Required To Work Extended Hours
  • Open Plan Office

Experience & Training


  • First Degree In Any Related Discipline
  • Fluent In English


  • Minimum Of 3 Years’ Experience In An Area Of Specialisation; With Experience Working With Others In A Medium Sized Organization
  • Experience In Database/Direct Marketing Or Product Management In Telecommunications Industry
  • Experience In Developing Test Design, Significance Testing, Establishing Error Ranges, And Key Success Metrics.
  • Expertise In Experimental Test Design
  • Experience With Major Campaign Management Platform(S) Within Telecoms Industry
  • Demonstrable Data-Mining, Analytical Skills And Segmentation Techniques
  • Good Understanding Of Customer Data Analysis, Propensity Modelling And Segmentation Techniques; Excellent Understanding Of Data Manipulation And Interrogation Techniques.

Minimum Qualification:

BA, BEd, BSc Or BTech

Only candidates can apply for this job.
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