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Assistant Brand Manager, Lager 7676 views

Job description

Reports To: Marketing Manager Malts
Location: Lagos, Nigeria

Context/Scope

  • Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
  • This role is important to establishing Nigeria as the #1 Beer Market globally.
  • This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.

Role Metrics

  • Financial:
    Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
  • Complexity:
    Work across all Nigeria to drive growth and profitability and to deliver market share
  • Leadership Responsibilities:
    The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)

Purpose of Role

  • Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
  • Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
  • Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.

Top 3- 5 Accountabilities

Play a Supporting Role In The Following Activities

  • Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
  • Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
  • Significant contact with advertising agencies in the development of brand communications
  • Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
  • Management of 3rd Party Goods and Suppliers with procurement.
  • Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.

Qualifications And Experience Required (Max 5 – 8 Key Requirements)

  • Bachelor’s Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
  • Minimum of 2 years’ experience in a blue chip FMCG company
  • Project management certification will be an advantage
  • Strong interpersonal skills to build good working relationships across all functions and markets
  • Convincing Personality, good planner, self –starter and committed to results
  • Good communication and presentation skills
  • Commercial acumen, confident,enthusiastic and persuasive
Only candidates can apply for this job.
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