FrieslandCampina WAMCO needs Brand Manager in Nigeria.
Purpose of the job
To plan, implement after approval and evaluate projects/activities for the designated brand in line with marketing objective and brand year plan.
The Brand Manger’s responsibilities will be related to bigger brand/product portfolio and/or more complex projects.
In this position, you will be responsible for:
1. Brand Strategy and Vision:
Defining brand year plan in line with overall marketing strategy and objectives.
2. Brand Management:
Assist in monitoring market developments, own and competitive brand/SKU performances and initiate activities/projects to ensure quality, profitability, brand equity and growth of net sales and market share. Also manage all below-the –line promotion activities and development of above-the –line campaigns.
3. New product development:
Assist in developing brand/product line-extensions from conception to market introduction with support with support activities.
4. Agency Management:
Brief and debrief agencies regarding creative proposals.
5. Advertising & Promotion Budget Management:
Tight management of A&P budget (plan-committed-paid) according to LE.
Properly document, file and safeguard all branding activity to ensure availability and retrieval when needed by authorized personnel.
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it’s not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our 22,000 employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
First degree in any discipline.
Work experience in dairy organization would be an advantage.
Planning & Organizing
General business understanding
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.