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Manager Youth Market Segment – Etisalat 4367 views

Etisalat Nigeria, one of Nigeria’s leading telecom company is currently seeking candidates for the positions below:

Job Title Manager Youth Market Segment
Location Lagos,NG

Job Summary
Assist in the implementation of strategies/initiatives targeted at Etisalat’s youth market segment that ultimately maximize market penetration, growth, and profitability.
Principal Functions

Keep abreast of global and local best practice as it relates to the unit/ team’s activities.
Continuously review the unit/team’s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
Identify required resources, personnel, funding to achieve the unit/ team’s strategy.
Establish and maintain relationships with key internal and external stakeholders.


  • Develop propositions for research initiatives aimed at acquiring intelligence on the preferences and behavioural patterns of the youth market within the Nigerian operating environment and proffer recommendations to the Head, Youth Market Segment.
  • Propose new product initiatives/options for convergence targeted at Etisalat’s youth market segment to the Head, Youth Market Segment.
  • Develop propositions for promotional campaigns targeted at Etisalat’s youth market segment and proffer recommendations to the Head, Youth Market Segment.
  • Liaise with the Brands and Communication division in defining effective channels for communicating defined/approved initiatives aimed at creating awareness in the youth markets.
  • Assist in the development of initiatives for market penetration and market share acquisition for Etisalat’s youth market and proffer recommendations to the Head, Youth Market Segment.
  • Liaise with the relevant marketing divisions/units to ensure successful launch of products targeted at Etisalat’s youth market.
  • Develop a customer lifecycle extension plan for Etisalat’s youth market segment and proffer recommendations to the Head, Youth Market Segment.
  • Liaise with relevant educational institutions e.g. universities, polytechnics etc in scheduling awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat’s products and services to the youth market
  • Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the team.
  • Assist in implementing the unit’s work programs and plans in line with agreed upon procedures and guidelines.
  • Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.
  • Manage inter-functional relations to ensure synergy across the various departmental functions.
  • Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives.
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Head, Youth Market Segment.
  • Perform any other duties as assigned by the Head, Youth Market Segment.


Educational Requirements
First degree or equivalent in a numerate discipline.
Postgraduate/professional qualification in a related field will be an added advantage.
Experience,Skills & Competencies
Six (6) to eight (8) years work experience, with at least three (3) years in a supervisory role.

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