Design value proposition for non-salary individuals such as self-employed and other upcoming individuals.
Design and manage scoring algorithms for digital lending to these segments
Implement strategies and initiatives to upscale digital lending such as Nano lending, Point of Sales lending, Agent banking lending, etc.
Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
Product development and management
External and internal resource management
Cost control management and income maximization
Business creation and retention
Resource planning and coordination
DUTIES & RESPONSIBILITIES
Mine and pool customer data to track behaviors and design new algorithms for engagement
Online marketing and customer acquisition.
Data mining and interpretation for business development.
Responsible and accountable for risk management of his/her business
Work with the SBUs to identify new markets that present opportunities for business
Consistently review the existing Products (monthly, Quarterly and Annually)
Attend and make presentations at various SBUs monthly/quarterly performance review sessions products and events to support the marketing of products by the customer facing SBUs
Ensure the profitability of existing and new products.
Ensure that all consumer asset products have NPLs within tolerance level (currently 5% of the total products portfolio)
Work with CAP, CRM, CAM, Operations, IT and other SRFs to ensure effective deployment of resources to support market facing SBUs for effective products sales
Attend and supervise User’s Acceptance Test (UAT) sessions and ensure that test results conform with approved products terms and conditions
Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal.
Carry out other responsibilities as assigned by the Supervisors
Develop & implement strategies for the effective monitoring/tracking of Products.
Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner.
Inaccurate customer data for revolving product lifecycle
Obtaining information on competing products
Lethargic Information Technology support
Effective data science methodology
Macro: 1 Year Micro: 1 month
KEY PERFORMANCE INDICATORS
Volume of Consumer Products
Profit before tax
External Customer Satisfaction Survey
Internal Customer Satisfaction Survey
Human capital return on investment
Audit Defect Rate
Minimum Education: First Degree;
Higher degrees /MBA/professional certifications compulsory
Minimum experience – 2 years of general banking experience
KEY COMPETENCY REQUIREMENTS
Extensive knowledge of competitor products and their application
Banking structure, policies and procedures.
Core Business Processes
Data Gathering and Analysis
Extensive knowledge of First Bank’s services/products
Ability to evaluate needs of customers, and determine what products or service would best serve those needs
IT and Computer appreciation
Communications skills (written and oral)
Selling and marketing skills
Must be self-solution driven, proactive and have acceptable knowledge of the business environment
Attention to details
Reasoning and Analytical Skill.
Performance Measurement & Assessment Skill