Aggressive growth in Retails customer accounts through digital and non-digital channels.
Low cost liability generation
Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
Drive mass market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc.
Product development and management
External and internal resource management
Cost control management and income maximization
Business creation and retention
Resource planning and coordination
DUTIES & RESPONSIBILITIES
Mine and pool customer data to track behaviors and design strategies for engagement
Online marketing and customer acquisition.
Data mining and interpretation for business development.
Responsible and accountable for risk management of his/her business
Work with the SBUs to identify new markets that present opportunities for business
Consistently review the existing Products (monthly, Quarterly and Annually)
Attend and make presentations at various SBUs monthly/quarterly performance review sessions
Ensure the profitability of existing and new products.
Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal.
Carry out other responsibilities as assigned by the Head, Personal Banking Develop & implement strategies for the effective monitoring/tracking of Products.
Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner.
Inaccurate customer data for revolving product lifecycle
Obtaining information on competing products
Lethargic Information Technology support
Effective data science methodology
Macro: 1 Year Micro: 1 month
KEY PERFORMANCE INDICATORS
Number of Accounts opened
Profit before tax
Consumer Liability Balances
External CustomerSatisfaction Survey
Internal Customer Satisfaction Survey
Human capital return on investment
Audit Defect Rate
Minimum Education: First Degree;
Higher degrees /MBA/professional certifications compulsory
Minimum experience – 2 years of general banking experience
KEY COMPETENCY REQUIREMENTS
Extensive knowledge of competitor products and their application
Banking structure, policies and procedures.
Core Business Processes
Data Gathering and Analysis
Extensive knowledge of First Bank’s services/products
Ability to evaluate needs of customers, and determine what products or service would best serve those needs
IT and Computer appreciation
Communications skills (written and oral)
Selling and marketing skills
Must be self-solution driven, proactive and have acceptable knowledge of the business environment
Attention to details
Reasoning and Analytical Skill.
Performance Measurement & Assessment Skill