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TEAM LEAD, CUSTOMER ACQUISITION 687 views

First Bank Nigeria Plc is looking to hire qualified candidates as team lead, customer acquisition in Lagos.

JOB OBJECTIVE(S)

  • Aggressive growth in Retails customer accounts through digital and non-digital channels.
  • Low cost liability generation
  • Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
  • Drive mass market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc.
  • Product development and management
  • External and internal resource management
  • Cost control management and income maximization
  • Business creation and retention
  • Resource planning and coordination

DUTIES & RESPONSIBILITIES

  • Mine and pool customer data to track behaviors and design strategies for engagement
  • Online marketing and customer acquisition.
  • Data mining and interpretation for business development.
  • Responsible and accountable for risk management of his/her business
  • Work with the SBUs to identify new markets that present opportunities for business
  • Consistently review the existing Products (monthly, Quarterly and Annually)
  • Attend and make presentations at various SBUs monthly/quarterly performance review sessions
  • Ensure the profitability of existing and new products.
  • Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal.
  • Carry out other responsibilities as assigned by the Head, Personal Banking  Develop & implement strategies for the effective monitoring/tracking of Products.
  • Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer  products are highly visible in the market.
  • Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner.

CHALLENGES

  • Inaccurate customer data for revolving product lifecycle
  • Obtaining information on competing products
  • Lethargic Information Technology support
  • Effective data science methodology

PLANNING

  • Macro: 1 Year Micro: 1 month

KEY PERFORMANCE INDICATORS

  • Number of Accounts opened
  • Profit before tax
  • Consumer Liability Balances
  • External CustomerSatisfaction Survey
  • Internal Customer Satisfaction Survey
  • Human capital return on investment
  • Audit Defect Rate

JOB REQUIREMENTS

Education

  • Minimum Education:  First Degree;
  • Higher degrees /MBA/professional certifications compulsory
Experience
  • Minimum experience – 2 years of general banking experience

KEY COMPETENCY REQUIREMENTS

Knowledge

  • Extensive knowledge of competitor products and their application
  • Banking structure, policies and procedures.
  • Core Business Processes
  • Data Gathering and Analysis
  • Regulatory Compliance
  • Banking Operations
  • Extensive knowledge of First Bank’s services/products
  • Relationship management

Skill/Competencies

  • Ability to evaluate needs of customers, and determine what products or service would best serve those needs
  • Interpersonal skills
  • IT and Computer appreciation
  • Communications skills (written and oral)
  • Selling and marketing skills
  • Must be self-solution driven, proactive and have acceptable knowledge of the business environment
  • Attention to details
  • Reasoning and Analytical Skill.
  • Performance Measurement & Assessment Skill
  • Supervisory skills

 

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