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JOB OBJECTIVE(S) Aggressive growth in Retails customer accounts through digital and non-digital channels. Low cost liability generation Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA) Drive mass market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc. Product development and management External and internal resource management Cost control management and income maximization Business creation and retention Resource planning and coordination DUTIES & RESPONSIBILITIES Mine and pool customer data to track behaviors and design strategies for engagement Online marketing and customer acquisition. Data mining and interpretation for business development. Responsible and accountable for risk management of his/her business Work with the SBUs to identify new markets that present opportunities for business Consistently review the existing Products (monthly, Quarterly and Annually) Attend and make presentations at various SBUs monthly/quarterly performance review sessions Ensure the profitability of existing and new products. Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal. Carry out other responsibilities as assigned by the Head, Personal Banking  Develop & implement strategies for the effective monitoring/tracking of Products. Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer  products are highly visible in the market. Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner. CHALLENGES Inaccurate customer data for revolving product lifecycle Obtaining information on competing products Lethargic Information Technology support Effective data science methodology PLANNING Macro: 1 Year Micro: 1 month KEY PERFORMANCE INDICATORS Number of Accounts opened Profit before tax Consumer Liability Balances External CustomerSatisfaction Survey Internal Customer Satisfaction Survey Human capital return on investment Audit Defect Rate JOB REQUIREMENTS Education Minimum Education:  First Degree; Higher degrees /MBA/professional certifications compulsory Experience Minimum experience – 2 years of general banking experience KEY COMPETENCY REQUIREMENTS Knowledge Extensive knowledge of competitor products and their application Banking structure, policies and procedures. Core Business Processes Data Gathering and Analysis Regulatory Compliance Banking Operations Extensive knowledge of First Bank’s services/products Relationship management Skill/Competencies Ability to evaluate needs of customers, and determine what products or service would best serve those needs Interpersonal skills IT and Computer appreciation Communications skills (written and oral) Selling and marketing skills Must be self-solution driven, proactive and have acceptable knowledge of the business environment Attention to details Reasoning and Analytical Skill. Performance Measurement & Assessment Skill Supervisory skills  

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