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Trade Marketing Officer (Lagos 1) 5067 views

Job Title: Trade Marketing Officer (Lagos 1)
Job Description

• To Manage And Develop The Channels Of Distribution Especially Retailers To Ensure MTN Dominance At Retail Within Assigned Territory
• Extract Value From What We Already Have By Focusing On Optimizing Processes Within The Unit/Department In Line With The Value Creation Philosophy. This Includes Individual Contributions And Recommendations To Improve Existing Business Project/Initiative.
• Drive Innovation By Identifying And Taking Advantage Of New Business Opportunities, E.G., By Stimulating And Encouraging New Business Opportunities, Launch Of Products, Product/Process Innovation Etc.
• Maintain Leadership In The ICT/Digital Industry By Keeping Abreast Of Relevant Industry News And Notifying The Team As Appropriate.
• Enhance/Expand MTN’s Role In The Larger National Macro Environment By Participating In CSR Projects And/Or NGO’s, Involvement In Recognized Professional Institutions Etc.
• Sustain The Right Organizational Culture And Behaviors By Demonstrating The Vital Behaviours Every Time.
• Manage Stock In Channel And Provide Appropriate Reports By Directing Outlets With Stock Challenges To Identified Trade Partners To Ensure There Is No Stock Out Within Assigned Territories
• Manage Stock In Channel And Obtain/ Record Info On Stocking From ALL Visited Outlets In Territory (Where From, When, Price, Where To & Why Still Pending >30days) And Report Weekly / Monthly.
• Increase Sales Of VTU Uptake /Adoption And Product Penetration In Developing Markets Through Aggressive Market Activations Especially On Specific Market Days
• Ensure Call Cycle Time Of 20 Visit A Day Per Territory Or As Business Requires
• Ensure Weekly / Monthly Database Update
• Ensure MTN Product Availability In Channel Is >95% At All Times And Provide Weekly Product Availability Report Of All Visited Outlets During Call Cycles
• Ensure Information From Distributor Account Executive On Trade Partners Product Distribution Is Confirmed And Relevant Sub Dealers Followed Up And Provide Weekly / Monthly Report
• Resolve All Issues/Queries With Regards To Activations, Products And Promotions
• Provide Informal Training In Shops On Products, Services And Promotions Being Run By Marketing, Channel Or Region And On The Spot Training/Coaching Of All Visited Outlets In Territory (100% Of All Visited Outlets In Call Cycle)
• Identify New Retail Opportunities In Developing Markets, Motivate For Network Coverage Where Necessary
• Provide Weekly/Monthly Sales Activity Report, Market Intelligence Report And Initial Report To Field Service Engineers On State Of Network In Territory
• Manage Brand Visibility Within The Rural Space While Supporting All Identified Outlets With 100% Merchandizing/POS As Appropriate.
• Manage And Deepen Penetration Into HORECA (Hotels, Restaurants, Cafes) Outlets
• Focus On Management Of DYA Retail Agents While The TMCs Manage The Super Agents
• Direct All Channel Participants To MTN Identified Growth Area Within Your Territory
• Establish Consistent Channel Standards Including Branding As Per Channel Recommendation.
• Increase Brand Awareness – Signage, POS Distribution And Target 65% Visibility In The Channel Of Distribution (Trade Marketing Team Will Measure)
• Support All Identified Outlets With 100% Merchandizing As Appropriate And Defined
• Manage Stock In Channel And Provide Appropriate Reports As Follows;
• Advice RSMs If There Is Need For Focussed Activity In Territory To Help Move Stock – As Appropriate
• Provide Training On Site To Increase Product Knowledge
• Ensure MTN Product Availability In Channel Is >95% At All Times And Provide Weekly Product Availability Report Of All Visited Outlets During Call Cycles
• Follow Up With Product Availability At Trade Partners’ Point Of Presence And Provide Weekly / Monthly Report
• Ensure All Visited Outlets Give Info On Where, When, Price Etc Of Products And Provide Weekly Report
• Query All Products In Channel Older Than 30 Days From Date Of Purchase And Make Report To The Business On All Such Stock Weekly
• Target 65% Space Within Each Outlet (Trade Marketing Team Will Measure)
• Support All Identified Outlets With 100% Merchandizing As Appropriate And Defined.
• Ensure 100% POS Distribution To All Channels Of Distribution Within 14 Days Of Release
• Ensure 100% Replacement Of Expired, Damaged Or Obsolete Materials Within Territory And 100% Removal Of Obsolete Materials And Messages
• Obtain Info On Stocking From ALL Visited Outlets In Territory (Where From, When, Price, Where To & Why Still Pending >30days) – Record And Report Weekly / Monthly.
• Ensure Collaboration Between Sub Subs, Retailers Etc To TPs And Help Nurture The Relationship And Increase RRP
• Confirm That Sub Dealers And Dealer Branches Are Contacted And Stock Receipt / Movement Verified – Produce Weekly Report
• Ensure Areas In Your Territory Without Adequate TP Point Of Presence Is Filled By Encouraging TP To Open Up Points

Job Condition

• Normal MTNN Working Conditions
• May Be Required To Work Extended Hours
• Open Plan Office

Experience & Training

• First Degree In Any Relevant Discipline.
• Fluent In English
• 1 Years’ Experience In An Area Of Specialisation; With Experience With Working With Others
• Experience Working In A Small To Medium Organization
• Basic GSM
• Basic Telecommunication Fundamentals
• Merchandising Training
• Selling
• In-Depth Handset Training
• Customer Care
• Coaching For Results

Minimum Qualification:

BA, BEd, BEng, BSc, BTech Or HND

Only candidates can apply for this job.
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